Visible World is a New York media and advertising technology company. Founded in 2000, it was the first^[1] provider of nationwide addressable TV advertising technology. Their programmatic TV platform is used for programmatic TV sales, including by their subsidiary AudienceXpress which was launched in 2013. In June 2015, Visible World was acquired by Comcast.^[2]

Company Overview

As of 2011, the company deploys targeted advertising that let advertisers identify and reach more than 56 million US homes with regional, zoned addressable technology. In the New York Metropolitan region, Visible World deployed its targeted advertising program into more than 3 million homes. Visible World has developed technology that enables advertisers, advertising agencies and media companies to deliver programmatic, addressable, and measurable ads. The company’s addressable distribution platform enables the delivery of targeted advertising to increase consumer relevance and engagement.

Visible World investors include:

• Comcast Interactive Capital,
• Reuters Venture Capital,
• Time Warner,
• and WPP Group.

Visible World has deployed household addressability across Cablevision’s entire footprint.

In the Media

• Visible World’s Schedule Optimization was featured in an article in Multichannel News April 29, 2014
• Visible World’s Smart TV analytics were featured in an article in Variety September 11, 2013
• AudienceXpress’s launch was covered in an article on MediaPost August 8, 2013
• Visible World's advancements were cited in an interview with Rick Mathieson and Seth Haberman August 15, 2011^[3]
• Visible World's advancements were highlighted in an interview with Multichannel News July 28, 2011
• Visible World was featured in an interview with Strategy Magazine July 2011
• Visible World was featured in The Wall Street Journal TV's Next Wave: Tuning Into You article, March 7, 2011
• Visible World technology was highlighted in an AdWeek article August 21, 2009

References