Vinny Warren
Born (1966-04-05) 5 April 1966
NationalityIrish, American
OccupationAdvertising creative director
Known forCreating Whassup? advertising campaign

Vinny Warren (born 5 April 1966) is an Irish-born American advertising creative director, most notable for his iconic "Whassup?" campaign for Budweiser (Anheuser-Busch).[2][3] Warren was inducted into the Clio Awards Hall of Fame in 2006.[4] He is based in Chicago, Illinois.

Early life

Warren was born in Galway, Ireland in 1966.[1] Warren attended the National University of Ireland, Galway,[5] and moved to London in 1988, where he studied design and art. In 1990, Warren won a US Diversity Immigrant Visa lottery[6] and moved to New York, where he briefly worked as a horse and buggy driver in Central Park,[1] before being hired by advertising executive Ed McCabe in 1992.

Career

Warren worked as a copywriter at McCabe & Co. Advertising from 1992 to 1994. In 1995, Warren moved to Chicago,[1] where he continued to work as a copywriter before being hired as a creative director by Doyle Dane Bernbach in 1998, where he worked extensively on developing advertisements for Budweiser.

In 1999, Warren developed the "Whassup?" campaign along with art director Chuck Taylor,[7] based on the short film True by Charles Stone III, who also directed the Budweiser variant.[8] The ad was a success, winning an immense number of advertising industry awards, including a Cannes Lions Grand Prix,[9] a Grand Clio,[10] and others. In 2006, the advertisement was inducted into the Clio Awards Hall of Fame.[4]

In 2006, Warren started his own advertising agency, The Escape Pod. Warren served as executive creative director[11] of The Escape Pod until 2021, when Warren left the agency and became a freelance creative director.

Personal life

Warren has a wife and children, and lives in the suburbs of Chicago.[12]

References

  1. 1 2 3 4 Lee, John (September 13, 2021). "Vinny Warren - WASSUP with this Irish ad legend?". Irish Stew. Retrieved December 12, 2022.
  2. Lauro, Patricia Winters (February 16, 2001). "THE MEDIA BUSINESS: ADVERTISING; Whassup? America's Asking". The New York Times. Retrieved January 29, 2011.
  3. Baar, Aaron (November 6, 2006). "Creative Director Warren Exits DDB in Chicago". Adweek. Retrieved January 29, 2011.
  4. 1 2 "WASSUP?, BEAR, FOX, INDUCTED INTO CLIO HALL OF FAME". Campaign Brief. May 15, 2006. Retrieved January 29, 2011.
  5. Murphy, Judy (August 20, 2013). "Vinny's 'Wassup' moment became worldwide slogan". Connacht Tribune. Retrieved February 14, 2022.
  6. Burn, David (December 4, 2009). "The AdPulp Interview: Vinny Warren". AdPulp. Retrieved February 14, 2022.
  7. Clark, Kendra (June 14, 2022). "World's best ads ever #15: Budweiser simply asks, 'Wassup?'". The Drum. Retrieved December 12, 2022.
  8. Elliot, Stuart (April 16, 2000). "Responsible Party: Charles Stone III; A Buzzword Rises From an Inside Joke". New York Times. Retrieved December 12, 2022.
  9. "Day 26 - Cannes winners remembered - Budweiser "Whassup"". CampaignLive. June 13, 2016. Retrieved December 12, 2022.
  10. Lazarus, George (May 26, 2000). "THE ANSWER TO `WHASSUP': BUDWEISER SALES". Chicago Tribune. Retrieved December 12, 2022.
  11. Warren, Vinny (October 31, 2017). "BIG BEER FINALLY SOBERS UP". AdAge. Retrieved December 12, 2022.
  12. Burn, David (December 4, 2009). "The AdPulp Interview: Vinny Warren". Retrieved December 12, 2022.


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