Telarus, LLC.
TypePrivate
IndustryCommercial telecommunications Internet Service Provider
FoundedMay 12, 2002 (2002-05-12)
Headquarters
Sandy, Utah
,
United States
Key people
Adam V. Edwards
(co-Founder, CEO)
Patrick K. Oborn
(co-Founder)
Richard A. Murray
(co-Owner, COO)
Dan Pirigyi
(SVP of Strategic Partnerships)
ProductsNetwork, cloud, unified communications, cybersecurity, contact center services, GeoQuote telecommunications service analysis software
ServicesTechnology Solutions Brokerage of commercial telecom and cloud-based products
Number of employees
386
Websitewww.telarus.com
www.tcg-partners.com

Telarus is a U.S.-based privately held brokerage solution technology company that holds contracts with commercial network, cloud, and cybersecurity providers with its operations in Australia, Canada, UK, and the United States. [1]

History

Telarus was founded in June 2002[2] in Huntington Beach, California by Adam Edwards and Patrick Oborn. The focus of the company was to offer improved service to commercial telecommunications clients.

Operating originally as a telecommunications reseller, Telarus generated leads using web and search engine marketing. They followed up on each lead, contacted the T1 carrier for pricing, and compiled each quote by hand.[3]

Frustrated by this slow and cumbersome process of gathering information for prospective customers, Edwards and Oborn realized that to achieve scale, automation of price quoting was required. Oborn, who studied electrical and computer engineering at Brigham Young University,[4] and had experience as the web master of Cognigen, recognized the potential of an automated sales process, and he set out with Edwards to do the same for commercial telecom pricing research.[5]

In 2003, Oborn designed the initial concept for what was to be called GeoQuote[6] - software that allows a user to access multiple carrier price options with a single search. Oborn partnered with Aaron Lieberman to write the code that could compute pricing based upon loop distance (the distance from the customer's central office to the carrier point of presence) or through direct access to a carrier pricing Application Programming Interface (API).[7]

The prototype of GeoQuote was completed in August 2003.[8] The software was embedded in Telarus' public-facing, real-time price research tool called ShopforT1.com.[9]

In November 2003, Telarus, Inc. filed for a United States provisional patent to protect the idea and coding architecture behind the GeoQuote concept. On September 30, 2004 Telarus filed the non-provisional patent application, which was accepted by the United States Patent and Trademark Office on February 24, 2009. GeoQuote is now protected by US Patent Number(s) 7,496,184[10] and 7,916,844[11]

In 2008, the company announced that it was adding the world's first fiber route mapping capabilities to GeoQuote.[12]

In May 2022, Telarus launched SolutionVue, a software that offers detailed consulting advise through a series of discovery questions. SolutionVue is the first consulting tool that its Technology Advisors can customize with their own look and feel.[13]

Acquisition History

VXSuite - In 2015, Telarus acquired the VXSuite assets of LVM, Inc., and begun offering free monitoring on all carrier circuits sold through their supplier agreements. Telarus also incorporated several members of the VXSuite management team into its own.[14]

CarrierSales - In 2017, Telarus acquired rival master agent, CarrierSales, in an all-stock transaction. The deal increased both the staff and revenue of Telarus by 50%, making it the largest privately held Technology Solutions Brokerage in the United States.[15] Richard Murray, president of CarrierSales, was appointed COO of the combined Telarus.[16]

Technology Consulting Group (TCG) - On June 21, 2022, Telarus announced the acquisition of Telecom Consulting Group (TCG), a rival TSB headquartered in Ft Lauderdale, Florida. The deal brought 85 new employees to Telarus, raising the total number of staff to 400, making Telarus the largest TSB both by employee size and new sales revenue. Dan Pirigyi, former president of TCG, was appointed as SVP of Strategic Partnerships of Telarus upon completion of the transaction.[17]

Value Added Services

Customer Success Management - In 2014, in an effort to help offload non-sales oriented workloads, Telarus launched its Customer Base Management program. Under the partner's brand, Telarus staff communicate directly with customers to help them resolve billing issues, make changes to their account, and to place orders for new services.[18]

Sales Engineering - In 2018, at the request of many of its non-technical outside sales force, Telarus began hiring technicians known as 'Sales Engineers' to provide technical guidance, design, and vendor selection advice. Josh Lupresto was named SVP of Sales Engineering in 2018, and leads the team of Solution Architects, Sales Engineering, and Inside Engineers.[19]

Financial Services - In 2019, in an effort to help its Technology Advisors accelerate their growth, Telarus launched the Telarus Capital Program, a financial services offering in which sales partners can borrow money or sell their recurring revenue to Telarus in exchange for a lump sum. The loan program is called "AnticiPAY" and the program in which agents sell a slice of their commissions to Telarus is called "FlexPAY".[20]

Project Management - In 2020, to assist in the service delivery of complex and multi-vendor solutions, Telarus launched its Project Management-as-a-Service program. By assuming central control of complex service delivery, the Telarus team hopes to ensure timely and correct installation of technology infrastructure services purchased through its contracts.[21]

Outside Investment

Columbia Capital - On December 1, 2020, Telarus announced that it had partnered with Columbia Capital, a private equity firm specializing in internet infrastructure, enterprise IT, and mobility solution investments. The deal gives Columbia Capital a minority stake in the company and represents the first time the three main owners (Edwards, Oborn, and Murray) have sold stock to an outside firm. The company plans to use their new access to capital to grow both organically and inorganically.[22]

International expansion

Australia - In August 2018 Telarus launched its brand in Australia under the name "Tradewinds Technology Brokerage". In so doing it became the first American Technology Solutions Brokerage to launch the indirect sales model in Australia. Tradewinds is run by Sydney native, Tony Heywood.[23]

Canada - In July 2019 Telarus announced it had expanded into Canada with Brian Ochab as its Regional Vice President.[24] In January 2022, Telarus hired Matt Heron to take over the role of RVP of Canada, after working as a channel manager for six years at Calgary-based Shaw Communications.[25]

Europe - In October 2019, Telarus expanded into the U.K. with the hire of Greg McVey as its Regional Vice President. The official launch of the U.K., and consequently Europe, took place on 18 April 2020.[26] In March 2021, Telarus tapped London-native Paul Harris with the role of RVP of EMEA (Europe, Middle East, and Africa). Harris came to Telarus after 2 years at CDW UK, a provider of technology products and services for business, government and education entities in Europe.[27]

References

  1. ↑ "Customer-centricity and selective capillarity: A multichannel strategy for telecom operators". Strategyand.pwc.com. 28 March 2013. Retrieved 25 July 2014.
  2. ↑ Bullock, Jeffery W. "Delaware Division of Corporations Database". Corporations Database. Delaware Secretary of State. Archived from the original on 6 January 2010. Retrieved 12 June 2002.
  3. ↑ Peterson, Chris (15 July 2010). "Innovation Calling". Management Today. Retrieved 15 July 2010.
  4. ↑ Comer, Donald T (1997). "A new digital to analog converter resistor string architecture". Proceedings. Tenth Annual IEEE International ASIC Conference and Exhibit (Cat. No.97TH8334). IEEE. pp. 304–307. doi:10.1109/ASIC.1997.617026. ISBN 978-0-7803-4283-5. S2CID 62587238. Retrieved 8 February 2018.
  5. ↑ Wind, Marco. "GeoScan Tool Released By Telarus". Telecom News Archives. Telecom News. Retrieved 1 May 2010.
  6. ↑ Sievers, Cara (27 August 2009). "Telarus Discusses Implications of GeoQuote Patent". Channel Partners. Retrieved 27 August 2009.
  7. ↑ Oborn, Patrick. "Telarus Releases the First Real Time Carrier Quote Tool". Press Release. Telarus, Inc. Retrieved 30 April 2003.
  8. ↑ Berge, Kaprelian (3 June 2010). "Telarus receives patent on GeoQuote". Channel Vision Magazine. Retrieved 3 June 2010.
  9. ↑ Oborn, Patrick. "ShopforT1.com Completes Patent Application of GeoQuote". Telecom News Updates. Retrieved 10 November 2003.
  10. ↑ Tieu, Binh K. "System and method to determine and deliver quotes for distance-sensitive communication links from multiple service providers". USPTO Patent Database. Retrieved 24 February 2009.
  11. ↑ Lieberman, Aaron Jay. "System and method to determine and deliver quotes for distance-sensitive communication links from multiple service providers". USPTO Patent Database. Retrieved 30 March 2011.
  12. ↑ Buckley, Sean (27 May 2008). "Telarus builds first multi-carrier fiber route mapping tool". Fierce Telecom. Retrieved 27 May 2008.
  13. ↑ Anderson, James. "Telarus Cybersecurity Assessment Software Latest in TSB Tools Arms Race". Channel Futures. Informa Tech. Retrieved 17 May 2022.
  14. ↑ Anderson, Steve (17 September 2015). "Telarus to Acquire LVM Assets, Including VXSuite Diagnostic Tool". Technology Marketing Corporation. Retrieved 30 September 2015.
  15. ↑ Narcisi, Gina (17 October 2017). "Consolidation Strikes Again As Telarus Acquires CarrierSales To Boost Cloud, Mobility Sales". No. October 2017. CRN. Retrieved 17 October 2017.
  16. ↑ Anderson, James (2017-10-30). "Major Master M&A: Telarus Acquiring CarrierSales". Channel Partners Online. Virgo Publishing. Retrieved 30 October 2017.
  17. ↑ Anderson, James (2022-06-22). "Consolidation Continues: Telarus Buys TCG in Major Distribution Team-Up". Channel Futures. Informa Tech. Retrieved 22 June 2022.
  18. ↑ Kapos, Trish. "Telarus Creates Engineering and Base Management Departments, Adds Three New VPs to Leadership Team". Telecom Channel Updates. Retrieved 9 September 2014.
  19. ↑ Goines, Sean (2018-11-06). "Telarus Hires Josh Haselhorst as Advanced Networking Sales Engineer". Telarus Press Release. Telarus Marketing. Retrieved 6 November 2018.
  20. ↑ Goines, Sean (2019-04-10). "Telarus Unveils AnticiPAY". Telarus Press Release. Telarus Marketing Department. Retrieved 10 April 2019.
  21. ↑ Goines, Sean (2020-04-10). "Telarus Project Management - Simplifying Complex Processes". Telarus Press Release. Telarus Marketing Department. Retrieved 10 April 2020.
  22. ↑ Gately, Edward (2020-12-01). "Telarus Takes First Investment Money to Fuel Growth". Channel Partners Online. Retrieved 2020-12-02.
  23. ↑ Gately, Edward (2018-08-22). "Telarus Debuts New Brand Down Under". Channel Partners Online. Virgo Publishing. Retrieved 22 August 2018.
  24. ↑ Anderson, James (2019-07-02). "Telarus Moves Into Canada". Channel Partners Online. Virgo Publishing. Retrieved 2 July 2019.
  25. ↑ Anderson, James (2022-01-03). "Telarus Taps New Canada Leader as Ochab Moves to New Employer". Channel Futures. Informa Tech. Retrieved 3 January 2022.
  26. ↑ Goines, Sean (2018-11-12). "TELARUS HEADS TO THE U.K. – HIRES GREG MCVEY TO LEAD BUSINESS DEVELOPMENT EFFORTS IN GREAT BRITAIN". Telarus Corporate News. Telarus Publishing. Retrieved 12 November 2019.
  27. ↑ Anderson, James (2021-03-08). "Telarus Eyes EMEA, IoT, Hires CDW, Comcast Business Alums". Telarus Corporate News. Telarus Publishing. Retrieved 8 March 2021.
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