Rainha
Product typeSports equipment
CountryBrazil
Introduced1934 (1934)
Related brandsTopper
Previous owners
Websiterainha.com.br

Rainha is a Brazilian sports equipment brand, currently owned by BR Sports, a holding based in São Paulo.[1][2]

Products under the 'Rainha' brand include sneakers and clothing.

History

It began in 1934 when the Saad & Cia company, using a new process in the Brazilian manufacturing market with sterilization technology, launched sports shoes on the market. In the following decades the brand, widely recognized by a "torch" in its logo. In 1978, Alpargatas S.A. purchases the brand.[3]

In the early 1980s the brand gained scale and distribution with its iconic Mont Car, Iate, Bullit and VL2500 models. Rainha left to be just an elite item, becoming a high-volume brand, choosing sports as its platform. It was the first sports brand to sign a sponsorship contract with professional club Super League team Pirelli Santo André.[4] In 1983, Rainha became sponsor of The Great Volleyball Challenge, a friendly match between Brazil vs. USSR held in Maracanã Stadium.[5]

In 2015 the brand was acquired by "BR Sports", a holding company part of the Sforza Group, whose president was entrepreneur Carlos Wizard Martins.[6][1]

Past sponsorships

Rainha was the official kit provider of several professional sports teams. The list includes:

Football

National Teams

Clubs teams

Volleyball

National Teams

Clubs teams

  • Brazil Minas
  • Brazil Pirelli Santo André

References

  1. 1 2 BRS Comercio e Industria de Material Esportivo SA profile on Bloomberg
  2. ↑ André Jankavski. "A volta da Rainha ao setor de acessórios esportivos (in Portuguese)". Exame.
  3. ↑ Tatiana Vaz. "A trajetória centenária da Alpargatas, que ganhou novo capítulo (in Portuguese)". Exame.
  4. ↑ "Lista de Clubes Campeões Brasileiros de Voleibol" [List of Brazilian Volleyball Champions] (in Portuguese). Retrieved 2021-09-30.
  5. ↑ Fédération Internationale de Volleyball. "Chronological Highlights". Retrieved 2021-09-30.
  6. ↑ "Após levar Rainha e Topper, BR Sports deve seguir as compras". Veja. Robson Bonin. 2016-01-24. Archived from the original on 28 December 2019. Retrieved 30 September 2021.
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