Pretty Wild
TypePrivate
IndustryApparel
Founded2011 (2011)
FoundersFirouzè Akhbari
Headquarters
Amsterdam
,
Netherlands
Key people

Richard Kisembo (Chief Executive Officer)[1][2]
ProductsLingerie, Bras, Panties, Garter (stockings)s, Corsets, Hosiery, Bikinis, and Perfume
OwnerSpaRotica SPQR Limited[1][2]

Pretty Wild is a lingerie brand from the Netherlands. It was founded in 2011 by Firouzè Akhbari.[3][2] In 2015, the company was acquired by Sparotica SPQR Limited (formerly MRH Sparotica Groupe).[1][4][5]

History

2011–2015: Foundation years

In 2011, Firouzè Akhbari crafted lingerie pieces for clients, such as Lady Gaga.[6][7] Pretty Wild presented its first broadly distributed lingerie collection which featured lace from France and Italy in 2013.[3]

The following year, the company secured a private label production agreement with Moldova-based lingerie manufacturer Olga Ceban Apparel with the assistance of The United States Agency for International Development.[8]

In January 2015, Pretty Wild made its fashion week debut in Amsterdam, presenting at Mercedes-Benz Fashion Week Amsterdam.[9][10]

Acquisition

In December 2015, Pretty Wild filed for bankruptcy.[11][12] Sparotica SPQR acquired Pretty Wild and began a 5-year plan for expansion, which include 40 brick-and-mortar stores and China e-commerce.[4][13]

Marketing

Broadcast events

In March 2015, Pretty Wild's Fashion Week Amsterdam debut was broadcast on Fashion One.[14]

In September 2016, Pretty Wild appeared in Episode 4 of 2017 Holland's Next Top Model (cycle 9), hosted by Anouk Smulders.[15][16]

Campaigns

The inaugural Pretty Wild campaign debuted in Fall of 2013, and was shot by photography duo Ronald Stoops & Inge Grognard.[6][17]

References

  1. 1 2 3 "MRH SPAROTICA Groupe adquiere la compañía de lencería de lujo Pretty Wild" [MRH SPAROTICA Groupe Acquires Pretty Wild luxury lingerie company] (in Spanish). Spain: Punto & Seguido / Intima Moda Magazine. 10 May 2016. Retrieved 20 December 2017.
  2. 1 2 3 "MRH SpaRotica Groupe - Company Snapshot". The Business of Fashion. Retrieved 8 February 2018.
  3. 1 2 "New Brand Pretty Wild Lingerie: Sexy, Sophisticated & Luxurious". Underlines Magazine. August 8, 2013. Retrieved January 10, 2018.
  4. 1 2 "List of Newly Incorporated /Registered Companies and Companies which have changed Names" (PDF). The Government of Hong Kong Companies Registry. Retrieved 2 February 2018.
  5. ↑ "MRH SpaRotica Groupe: Private Company Information - Bloomberg". Bloomberg L.P. Retrieved 8 February 2018.
  6. 1 2 "Pretty Wild lingerie!" [Pretty Wild lingerie!] (in Dutch). Netherlands: Koffietijd. Retrieved 10 December 2017.
  7. ↑ Van de redactie (21 August 2014). "Lingerieontwerpster Firouze Akhbari: Vurig en Pretty Wild" [Lingerie Designer Firouze Akhbari: Ardent and Pretty Wild] (in Dutch). Netherlands: De Stad Amersfoort. Retrieved 10 December 2017.
  8. ↑ "Annual Report Year Four FY2014" (PDF). USAID. Retrieved 6 February 2018.
  9. ↑ "Koffietijd bij de Fashionweek Amsterdam" [Coffee Time at Fashion Week Amsterdam] (in Dutch). Netherlands: Koffietijd. 28 January 2015. Retrieved 7 February 2017.
  10. ↑ "Pretty Wild Lingerie Autumn/Winter 2015-2016" [Pretty Wild Lingerie Autumn/Winter 2015-2016] (in Dutch). Netherlands: Glamour. 27 January 2015. Retrieved 10 December 2017.
  11. ↑ Laffite, Michel Pierre (12 December 2015). "Het Eide Van Pretty Wild LIngerie Is Het Begin Van Firouzè" [The End of Pretty Wild is the Beginning of Firouzè] (in Dutch). Netherlands: Linda Magazine. Retrieved 20 December 2017.
  12. ↑ "Insolvenz Pretty Wild Lingerie B.V." [Insolvency of Pretty Wild Lingerie B.V.] (in Dutch). Netherlands: Faillissement Dossier. 22 October 2015. Retrieved 20 December 2017.
  13. ↑ "MRH Makes First Intimates Acquisition". License Global. License Global. December 14, 2015. Retrieved January 14, 2018.
  14. ↑ "Pretty Wild Lingerie Mercedes Benz Fashion Week Amsterdam Fall Winter 2015". Fashion One. Fashion One. March 22, 2015. Retrieved January 6, 2018.
  15. ↑ "Holland's Next Top Model Aflevering 4" [Holland's Next Top Model Episode 4] (in Dutch). Netherlands: Holland's Next Top Model. 25 September 2016. Retrieved 10 December 2017.
  16. ↑ "Holland's Next Top Model" [Holland's Next Top Model] (in Dutch). Netherlands: TV Guide Holland. 25 September 2016. Retrieved 10 December 2017.
  17. ↑ "Pretty Wild Lingerie Fall 2013 AD Campaign". The Impression. The Impression. December 4, 2017. Retrieved January 6, 2018.
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