Krishna Subramanian
Born
Long Beach, California
Alma materUniversity of California, Davis
Known forTech Entrepreneur
Co-founder of BlueLithium
Co-founder of Mobclix
Former Chief Marketing Officer of Velti

Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising.[1][2][3][4] He is best known for a being a founding employee of BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010.[5][6][7] Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable.[8][9][10][11]

Career

Burrp!

In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities.[12][13][14] Burrp! was acquired by Network 18 in 2009.[14]

BlueLithium

In January 2004, he became a founding employee of BlueLithium.[3][4] BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising impressions.[15][16] BlueLithium was acquired by Yahoo! in 2007 for $300 million.[15] At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.[15]

Mobclix

In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani.[17][18] Mobclix was a mobile ad exchange network, which was acquired by Velti in 2010.[6][7][17][19] Subramanian became chief marketing officer of Velti in 2011.[20][21]

Subramanian resigned from Velti in October 2013.[7] He was reelected to Mobile Marketing Association’s board of directors the same month.[22]

Captiv8

In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma.[23] Captiv8 gained notoriety for pairing Dylan Mulvaney with Bud Light in an advertising campaign.[24]

References

  1. ↑ "Taking a bite out of the Worldwide Developers Conference". Fox News. 2 May 2013. Retrieved 2 January 2014.
  2. ↑ "What to expect from WWDC". Fox Business. 10 June 2013. Retrieved 2 January 2014.
  3. 1 2 Carson, Mel; Springer, Paul (3 October 2012). Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media. Kogan Page Publishers. ISBN 9780749466053. Retrieved 2 January 2014.
  4. 1 2 "Cookie tracking: How Facebook could be worth $100 billion?". Venture Beat. 30 October 2007. Retrieved 1 January 2014.
  5. ↑ "Mobclix's Subramanian Interview About Twitter". Bloomberg TV. Retrieved 2 January 2014.
  6. 1 2 "Velti Acquires Mobclix". Mobile Europe. October 2010. Retrieved 2 January 2014.
  7. 1 2 3 "Mobclix Co-Founder Krishna Subramanian Quits Velti". Ad Exchanger. 15 October 2013. Retrieved 2 January 2014.
  8. ↑ "5 Ways Facebook Will Turn Mobile Risk into Reward". Forbes. Retrieved 2 January 2014.
  9. ↑ "Beyond Spoilers: What the 2012 Olympics Taught Us About Multi-Screen Media in the Twitter Age". Huffington Post. 19 August 2012. Retrieved 2 January 2014.
  10. ↑ "Forget the E-Wallet -- It's Apple's Passbook That Will Transform Retail". Ad Age. Retrieved 2 January 2014.
  11. ↑ "8 Best Practices for Deploying a Top-Ranked Mobile App". Mashable. 24 August 2011. Retrieved 2 January 2014.
  12. ↑ "Helping developers transform mobile apps into businesses". Silicon Valley Business Journal. Retrieved 2 January 2014.
  13. ↑ "Velti's Krishna Subramanian on The State of Mobile Advertising". Make Good. Retrieved 2 January 2014.
  14. 1 2 "Infomedia 18 acquires local reviews website Burrp!". Reuters. Retrieved 2 January 2014.
  15. 1 2 3 "Yahoo to acquire advertising company, BlueLithium, for $300M". Venture Beat. 5 September 2007. Retrieved 2 January 2014.
  16. ↑ "Google gets a new ad-versary". CNN Money. Retrieved 2 January 2014.
  17. 1 2 "Mercury News interview: The founders of Mobclix". San Jose Mercury News. 21 January 2011. Retrieved 2 January 2014.
  18. ↑ Thomas Catan; Yukari Iwatani Kane (4 May 2010). "Business Technology: Apple Attracts Scrutiny From Regulators --- FTC, Justice Department Discuss Possible Inquiry Amid Complaints From Application Developers, Advertising Firms". The Wall Street Journal.
  19. ↑ Yarmosh, Ken (31 August 2010). Mobclix: Krishna Subramanian. "O'Reilly Media, Inc.". ISBN 9781449397333. Retrieved 2 January 2014.
  20. ↑ "In-App Mobile Ad Implementation Challenges". SXSW. Retrieved 2 January 2014.
  21. ↑ "Mobclix Creates Program to Help Mobile Developers Get Paid Earlier". Read Write. 24 October 2011. Retrieved 2 January 2014.
  22. ↑ "MMA North America Board of Directors Adds 10 Executives". Wireless News. 17 October 2013.
  23. ↑ Cutler, Kim-Mai. July 14, 2015. "Captiv8 Is Building The Analytics, Marketing Platform For Harnessing The Reach of Instagram, Vine, Snapchat Stars techcrunch.com". 15 July 2015. Retrieved Jan 4, 2017.
  24. ↑ "How a trans actor's Bud Light campaign plunged an Indian-origin CEO's marketing firm into crisis". Moneycontrol. 5 June 2023. Retrieved 4 July 2023.
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