Adult standards (1987-2005)

In 1981, the Federal Communications Commission (FCC) held a spectrum auction for the 104.3 frequency. A construction permit was issued in 1986 to the winning company, Eight Chiefs, Inc. It was assigned the KJUL call letters on January 14, 1987.^[2]

KJUL signed on the air in March 1990 (March 1990). It was known as "K-Jewel", airing an adult standards and soft oldies format. Artists played on the station included Frank Sinatra, Barbra Streisand, Nat King Cole, The Carpenters and Dionne Warwick. KJUL was sold to Nevada Radio in January 1997, which merged with Centennial Nevada in 1998.

In 2005, KJUL was awarded "Station Of The Year" at the National Association of Broadcasters' Marconi Awards.

Country (2005-2008)

On October 3, 2005, KJUL dropped the adult standards format for country music. It began calling itself "The Coyote." On October 10, KJUL officially became KCYE. The old KJUL call sign and adult standards format were later adopted by a station in Moapa Valley at 104.7 FM. KCYE was later acquired by Beasley Broadcast Group and today is heard on 107.9 FM.

Top 40 (2009–2021)

KFRH logo was used from 2009 until 2021.

In early 2009, Beasley announced that Royce International Broadcasting would acquire the station. The sale was approved on July 20, and was consummated on August 25, 2009. Upon the closure of the acquisition, KCYE flipped to Top 40 - CHR. It was branded as "104.3 Now."^[3] KCYE switched its call sign to KFRH.

From April 2016 - June 2018, on behalf of W.B. Music and other music companies, ASCAP successfully sued Royce International Broadcasting Corp. and its subsidiaries in the United States District Court for the Central District of California. The complaint was copyright infringement. The result was a $330,000 judgment, increased to over $1.3 million with attorney fees and sanctions. ^[4]

After the defendants were unable to pay, KFRH was transferred into a court-ordered receivership controlled by broker Larry Patrick on July 6, 2020, along with two other CHR stations mentioned in the lawsuit, KREV (FM) in San Francisco and KRCK-FM in the Coachella Valley of California.^[5]

The Court Order appointing the receiver authorized Larry Patrick to take control of the three FM radio stations, and to "solicit offers for the sale of defendants’ radio stations’ assets." However, that appointment order did not give Patrick control of the business entities.^[4]

Christian talk (2020-2022)

On December 30, 2020, VCY America, a non-profit Christian radio broadcaster based in Wisconsin, announced it would acquire the three stations.^[6]

The December 28, 2020 "Asset Purchase Agreement" entered into by Larry Patrick has been criticized for being a "fire sale price" of $6 million for all three FM stations. The contract was signed by "W. Lawrence Patrick, solely in his capacity as court-appointed receiver for Silver State Broadcasting LLC, Golden State Broadcasting LLC, and Major Market Radio LLC" Never the less, the appointment order states that Patrick is receiver over the three FM stations only, not the business entities.^[4]

On March 15, 2021, Judge Jesus Bernal denied Stolz' bid to end the receivership and have the stations returned to him. VCY America began operating the three stations under a local marketing agreement (LMA) while the sale of the stations was being finalized.^[7] It began carrying VCY America's national network, featuring Christian talk and teaching programs with some Christian music.

The LMA cost VCY America $5,000 per month to operate all three FM stations. The deal was criticized for being underpriced. A comparable LMA for a San Francisco FM radio station was $80,000 per month for one station. As with the Asset Purchase Agreement, the LMA was entered into by Larry Patrick purportedly as receiver of the business entities, while the Order of Appointment states that Patrick is receiver over the FM Radio assets only.^[4]

Talk (2022-2023)

On January 31, 2022, federal Judge August B. Landis apparently quashed the sale of the stations by ordering Receiver Larry Patrick to turn over control of KFRH-FM (and Stolz's other 2 FM stations) back to Stolz's companies.^[8]

KFRH ended its VCY America Christian programming. It began simulcasting talk radio outlet KBET 790 AM Winchester.

Urban contemporary (2023-present)

In mid September 2023, KFRH flipped to an urban contemporary format, branded as "104.3 The Hu$tle".^[9]

Radio stations KYLZ Albuquerque and KREV San Francisco are also calling themselves "The Hu$tle" and are airing a similar Urban Contemporary format.^[10]