Gaurav Gupta is an avant-garde Indian couturier.[1][2] Gupta's work has been featured in events such Paris Haute Couture Week[3] (on invitation of Fédération de la Haute Couture et de la Mode).[4] His work is characterized by his origami style[5] sculptural style patterns with pleating and lifting.[6][7] Gupta is known to use traditional Indian embroidery techniques like zardozi, nakshi and dabka and borrow abstract patterns from nature.[8] He holds the distinction of being the third Indian designer, following Rahul Mishra (who has consistently showcased since 2020) and Vaishali S (in 2021), to present at the couture week.[4]

Early life and career

Gupta grew up in New Delhi.[9] and first studied at National Institute of Fashion Technology.[10] He completed his education in 2000 and worked for a brief while[10] and later graduated from Central Saint Martins in 2003. He then worked with Hussein Chalaya.[11][11] His family works in steel and was not involved in art or fashion.[10] He started his label, with his own name in 2004[12] with his brother as co-director.[9][13] However the label was properly launched only in 2006, since Gupta went to Istanbul to work as an art director in Istanbul for a company.[10]

Gupta's business model consists of both e-tail business and brick-mortar stores in Delhi, Hyderabad, Kolkata and Mumbai.[14][15] In United States, the business uses multi-designer store Neiman Marcus and online retailer Moda Operandi[13] for retail.[8]

Indian Express credited him for reviving bridal couture in India.[16] He also collaborated with IBM to create an artificial intelligence-inspired sari-gown using IBM Watson.[17] Lately, a collaborative effort between Gupta and perfumer Jahnvi Lakhota Nandan resulted in the fragrance named ‘Again’.[18] Gupta was included in a British documentary for London Olympics 2012.[19] The journey began when rapper Cardi B chose to wear his cream-toned sculptural dress in the remix video of "No Love" (March 2022).[20]

His work has been worn by Cardi B (Grammys Red Carpet),[3][16] Quinta Brunson,[1] Tems, Angela Bassett, Vijay Varma, Aja Naomi King,[21] Kylie Minogue, Michaela Jaé Rodriguez, Jennifer Hudson (at 2022 Producers Guild Awards),[6] Jenna Ortega (at Saturday Night Live), Jr NTR at the Oscars[16] Mary J Blige, Bebe Rexha, Luis Fonsi, Ashanti, Thalia and Saweetie[9] and many others.[1]

In 2019, Gaurav’s brand collaborated with Maison Bose, a luxury communication consultancy in Los Angeles. This partnership played a key role in securing connections with prominent figures like Megan Thee Stallion, Cardi B, Lizzo, and Beyoncé for him.[13]

Throughout the year 2022, Gupta provided attire for prominent figures such as Megan Thee Stallion at the Oscars, Aishwarya Rai Bachchan at Cannes, Cardi B in a music video, as well as Lizzo, Kylie Minogue, Maluma, and Fan Bingbing.[4]

Cardi B in early februray was seen wearing a wavy cobalt blue dress in the Grammys red carpet that was designed by Gupta. The star and creator of the sitcom “Abbott Elementary’, Quinta Brunson, was also seen wearing a Gaurav Gupta design the color of café au lait, while hosting the Billboard Women in Music Awards ceremony.[1]

During her Atlanta performance, Beyoncé wore a distinctive neon green sari, a customary South Asian attire crafted by Gaurav Gupta, which was a part of the Renaissance world tour wardrobe, featuring three distinct looks.[22][13]

Till date Gupta has dressed a number of celebrities namely Megan Thee Stallion(Academy Awards), Priyanka Chopra, Lizzo and Kylie Minogue. But he was invited to the Paris couture schedule, two decades following the inception of his product line.[1]

Mr. Gupta has always been in limelight for his commitment to inclusivity. This includes featuring real women with curves in campaigns and shows, outfitting veteran actor Tabu in a dove grey dress that remains a coveted item for many, and breaking barriers by casting two male models as protagonists in a same-sex love narrative for the 'Universal Love' campaign in 2021.[23]

References

  1. 1 2 3 4 5 Garcia, Sandra E. (2023-03-16). "The Designer Whose Swoops, Whorls and Waves Ruled the Red Carpet". The New York Times. ISSN 0362-4331. Retrieved 2023-10-21.
  2. ↑ "Gaurav Gupta celebrates 15 years ICW2019 | Femina.in". www.femina.in. Retrieved 2023-11-05.
  3. 1 2 Desk, The Styles (6 Dec 2023). "Styles's 71 Most Stylish 'People' of 2023". The New York Times.
  4. 1 2 3 Makhija, Vinita (2022-12-23). "Gaurav Gupta's bringing his brand's DNA and surreal themes to Paris Haute Couture Week". The Hindu. ISSN 0971-751X. Retrieved 2023-10-21.
  5. ↑ "Lakme Fashion Week Summer/Resort 2019: Designer Gaurav Gupta gave a theatrical opening". The Indian Express. 2019-01-31. Retrieved 2023-11-05.
  6. 1 2 "Gaurav Gupta on being a culturalist, and designing red carpet gowns for Megan Thee Stallion, Cardi B, Jennifer Hudson-Art-and-culture News , Firstpost". Firstpost. 2022-04-06. Retrieved 2023-10-21.
  7. ↑ Richford, Rhonda (2023-01-26). "Gaurav Gupta Couture Spring 2023". WWD. Retrieved 2023-10-21.
  8. 1 2 "I am a sophisticated hippie, says Gaurav Gupta". Mintlounge. 2023-07-21. Retrieved 2024-01-13.
  9. 1 2 3 Khan, Rubina A. (2023-02-23). "Couturier Gaurav Gupta on Bringing About Cultural Collaboration". Rolling Stone India. Retrieved 2023-10-21.
  10. 1 2 3 4 "How Gaurav Gupta Became India's Buzziest Couturier". Fashionista. Retrieved 2023-10-21.
  11. 1 2 "Gaurav Gupta | BoF 500 | The People Shaping the Global Fashion Industry". The Business of Fashion. Retrieved 2023-11-05.
  12. ↑ "Gaurav Gupta on being a culturalist, and designing red carpet gowns for Megan Thee Stallion, Cardi B, Jennifer Hudson-Art-and-culture News , Firstpost". Firstpost. 2022-04-06. Retrieved 2023-11-05.
  13. 1 2 3 4 "Gaurav Gupta redefines Indian fashion on the global stage". Vogue Business. 2023-11-20. Retrieved 2024-01-14.
  14. ↑ Tse, Samantha (2023-01-28). "Indian fashion designer Gaurav Gupta makes his Paris Haute Couture Week debut". CNN. Retrieved 2023-11-05.
  15. ↑ "A new Gaurav Gupta flagship store in Mumbai's Kala Ghoda is part culture museum, part fashion store". Vogue India. 2023-03-04. Retrieved 2023-11-05.
  16. 1 2 3 "The Year Belongs To Gaurav Gupta". The Indian Express. 2023-03-17. Retrieved 2023-10-21.
  17. ↑ "IBM and Gaurav Gupta's cognitive sari-gown is nothing like you've ever seen before". Vogue India. 2017-09-22. Retrieved 2023-10-21.
  18. ↑ "Fashion designer Gaurav Gupta unveils new perfume in Mumbai". Architectural Digest India. 2017-10-31. Retrieved 2024-01-14.
  19. ↑ "Gaurav Gupta documented by the British Government". Vogue India. 2012-06-22. Retrieved 2023-10-21.
  20. ↑ "The Rise and Rise of Gaurav Gupta". www.thevoiceoffashion.com. Retrieved 2024-01-11.
  21. ↑ "Gaurav Gupta breaks down the method undergirding his eclectic red-carpet celebrity sightings". Vogue India. 2023-05-27. Retrieved 2024-01-03.
  22. ↑ "Beyoncé: Meet the designer who made her sparkle on tour". 2023-12-03. Retrieved 2024-01-13.
  23. ↑ "Gaurav Gupta on the launch of 'Gaurav Gupta Bride', his first foray into bridal wear". Vogue India. 2022-02-02. Retrieved 2024-01-04.
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