Dyper Inc.
TypePrivate
IndustryBaby Products, Diapers
Founded2018 (2018)
FounderSergio Radovcic
HeadquartersScottsdale, Arizona, US
ProductsDyper Bamboo Diapers & others
Number of employees
92 (2022)
Websitedyper.com

Dyper, popularly known as DYPER, is an American brand of plant-based diapers. Founded in 2014 by Sergio Radovcic, Dyper was founded to create a 'safely compostable diaper', minimizing environmental impact. The company's main product, their bamboo diapers, are sold both direct to consumer on a subscription model, and in retail stores.

In 2020, the company raised $20m to expand their product range into other ranges in the baby and body categories. Dyper's product range includes plant-based training pants and cloth diapers, as well as wipes, creams and lotions.

History

Dyper was founded in Scottsdale, Arizona in 2019 by Sergio Radovcic, a serial entrepreneur, as a challenger-brand 'sustainable alternative to traditional disposable diapers'.[1] Phoenix Magazine noted Dyper 'originated from an idea that formed in [Radovcic's] mind while he wheeled garbage cans filled with his kids’ diapers week after week'.[2] AP quoted their mission as 'to divert diapers from landfills'.[3][4]

In 2020, Dyper acquired Earth Baby, based in the San Francisco Bay Area, which had been the only diaper composting service in the United States since 2008.[5] The acquisition brought pickup and delivery to customers in the Bay Area, and allowed for expansion via local market delivery and in house composting.[6] The company announced plans for local market expansion into Los Angeles, San Diego, Phoenix, and Las Vegas.[7] By 2021, Dyper had 48 employees.[1]

By early 2022, Dyper announced expansion to Thrive Market, followed by its first 'brick and mortar' availability in Whole Foods.[8][9][10] This was followed by Walmart later in 2022.[11][12][13] In late 2022, Forbes named Dyper the 'diaper delivery service of the year'.[14]

In April 2022, Dyper announced a partnership with rePurpose Global to remove plastic waste from the environment, and their intention to be 'the first plastic-neutral diapers'.[15][16] They later announced they had removed 100,000 kg of plastic waste from the environment.[17][18] Later in the year, Dyper announced they had become a B-Corp, and their intention to be 'the first plastic-neutral diapers'.[15][16]

REDYPER and other

REDYPER was announced by Dyper in 2020, partnering with TerraCycle to allow customers to 'compost [their diapers] by mail'.[19][20][21][3] The Verge noted Dyper is the first compostable diaper, and the program works on a subscription model as an add-on service, sending boxes for users to return their diapers with.[22][23][24][25]

Funding

In October 2019, Dyper received investment from HCAP Partners.[26] In 2020, Dyper raised a further $20m from existing investor HCAP and others.[27][28]

Products

  • Dyper Diapers – bamboo fibre compostable diapers
  • Dyper Bamboo Training Pants
  • Dyper Bamboo Cloth Pants
  • Dyper Compostable Baby Wipes
  • Dyper Creams + Lotions
  • Baby Wash/Shampoo

Products and distribution

Dyper advertises their products as free from 'chlorine, latex, alcohol, lotions, TBT or Phthalates', and their diapers as made from bamboo fibers.

References

  1. 1 2 "Entrepreneur: Scottsdale diaper service launched with environment, founder's children in mind". Arizona Business Journal. Retrieved 2022-09-29. Radovcic launched Scottsdale-based Dyper, a carbon and plastic neutral subscription-based diaper service for parents in 2018. Dyper uses compostable and fully biodegradable materials in the diaper, making it carbon neutral.
  2. "Three Arizonans win Ernst & Young's 2022 Entrepreneur of the Year regional awards". www.bizjournals.com. Retrieved 2022-09-29. his company — which is already a leader in the green diaper industry — originated from an idea that formed in his mind while he wheeled garbage cans filled with his kids' diapers week after week
  3. 1 2 "Phoenix-Based DYPER Gives Baby Diapers the Eco-Treatment". PHOENIX magazine. 2022-05-11. Retrieved 2022-09-29. "Sustainable" and "plant-based" aren't just buzzy menu descriptors anymore. With Phoenix company DYPER, even baby tushes are getting the eco-treatment. It offers subscriptions to unscented bamboo diapers (also available: cloth diapers) sans alcohol, chlorine, latex and lotions. "I started the company to solve three problems: never running out of diapers, treating my daughter's bum with no harmful chemicals and leaving a better planet behind for my three children," owner Sergio Radovcic says.
  4. "Eco-Friendly Diaper Service, DYPER, Expands Composting Capabilities, Introduces Local Delivery And Pick Up Through Acquisition Of Bay Area Pioneer, Earth Baby". AP NEWS. 2020-10-15. Retrieved 2022-09-29. DYPER, the rapidly growing eco-friendly diaper delivery service is making another stride in its mission to divert diapers from landfills
  5. Knight, Heather (2016-09-24). "SF's zero-waste failure littered with fines, frustration". San Francisco Chronicle. Retrieved 2022-09-30. Also, the company BioBag, which sells compostable bags, has partnered with the compostable diaper service EarthBaby to set up a doggie poop collection site at the open space at 23rd and Carolina streets on Potrero Hill.
  6. "Eco-Friendly Diaper Service, DYPER, Expands Composting Capabilities, Introduces Local Delivery And Pick Up Through Acquisition Of Bay Area Pioneer, Earth Baby". AP NEWS. 2020-10-15. Retrieved 2022-09-29. DYPER now takes this next step in its eco-promise and announces expansion via local market delivery and in house composting.
  7. "Eco-Friendly Diaper Service, DYPER, Expands Composting Capabilities, Introduces Local Delivery And Pick Up Through Acquisition Of Bay Area Pioneer, Earth Baby". AP NEWS. 2020-10-15. Retrieved 2022-09-29. including immediate plans for local market expansion in Los Angeles, San Diego, Phoenix, Arizona, and Las Vegas, Nevada
  8. "DYPER™ Announces Expansion to Thrive Market". finance.yahoo.com. Retrieved 2022-09-29.
  9. "Dypers to be Sold in Whole Foods". Nonwovens Industry. Retrieved 2022-09-29.
  10. "Eco-friendly, plant-based diaper brand makes in-store debut at Whole Foods". Store Brands. Retrieved 2022-09-29. "Having our products on the shelves in Whole Foods Market stores is a landmark event for our company - and our customers," said Sergio Radovcic, founder and CEO of DYPER.
  11. "Dyper Diapers and Wipes to Launch at Walmart This Month". Nonwovens Industry. Retrieved 2022-09-29.
  12. "DYPER™ Launches at Walmart". Yahoo News. Retrieved 2022-09-29.
  13. Kiner, Deb (2022-09-06). "Plant-based 'Dyper' brand diapers and wipes now available at Walmart". Penn Live News. Retrieved 2022-09-29.
  14. "Best Baby Diapers Of 2022". Forbes Health. 2022-06-02. Retrieved 2022-09-30.
  15. 1 2 "DYPER™ Achieves B-Corporation™ Certification". www.businesswire.com. 2022-08-04. Retrieved 2022-09-29.
  16. 1 2 "Scottsdale-based startup Dyper earns B Corp certification". Arizona Business Journal. Archived from the original on 2022-09-29. Retrieved 2022-09-29.
  17. "DYPER Removes Nearly 100,000 KG of Plastic Waste From Environment". www.businesswire.com. 2022-04-20. Retrieved 2022-09-29.
  18. "DYPER Removes Nearly 100,000 KG of Plastic Waste From Environment". Yahoo News. Retrieved 2022-09-29.
  19. "Compost your baby's diapers through this subscription service". Fast Company.
  20. "Eco-Friendly Diaper Service, DYPER, Expands Composting Capabilities, Introduces Local Delivery And Pick Up Through Acquisition Of Bay Area Pioneer, Earth Baby". AP NEWS. 2020-10-15. Retrieved 2022-09-29.
  21. DYPER. "DYPER Introduces The World's First Compostable Diaper, Partners With TerraCycle To Implement U.S. REDYPER Program". www.prnewswire.com. Retrieved 2022-09-30. Today the company announces its partnership with TerraCycle to implement the REDYPER composting program in the U.S., making it turnkey for existing and new subscribers to return their soiled-diapers for composting.
  22. Lyons, Kim (2020-02-27). "Diaper delivery company Dyper will take back its nappies after use and compost them". The Verge. Retrieved 2022-09-30. While it's not the only diaper delivery service, Dyper says its product is the first compostable diaper ever created.
  23. Corbley, Andy (2020-03-07). "The World's First Disposable Diaper Company That Collects The Dirty Ones For Composting". Good News Network. Retrieved 2022-09-30.
  24. Janitz, Emilee (2021-02-22). "These Compostable Nappies Are Helping Me Reduce My Carbon Footprint". POPSUGAR UK Parenting. Retrieved 2022-09-30. Aside from providing customers with a shop-on-demand option, Dyper also offers a subscription model and a composting service (called ReDyper) that — get this — allows you to mail back your child's dirty nappies.
  25. "Parents are mailing away their kids' dirty diapers to save the planet". New York Post. 2020-02-28. Retrieved 2022-09-30.
  26. "HCAP Partners Announces New Investment in DYPER™". markets.businessinsider.com. Retrieved 2022-09-30.
  27. "Adam Neumann makes his next real estate play". Fortune. Retrieved 2022-09-29. – DYPER, a Scottsdale, Ariz.-based maker of eco-friendly diapers, raised $20 million in funding. The Craftory led the round and was joined by investors including HCAP.
  28. Aziz, Afdhel. "How 'Cause Capital' VC Fund Craftory Is Investing In Companies Disrupting The Planet For Good". Forbes. Retrieved 2022-09-30.
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