Coca-Cola Citra
Product typeCitrus flavored cola
OwnerThe Coca-Cola Company
CountryU.S.
Introduced2005 (2005)
Related brandsDiet Coke
Coca-Cola with Lemon
Coca-Cola with Lime
MarketsU.S., Mexico,[1] New Zealand, Japan[2]

Coca-Cola Citra is a beverage made by The Coca-Cola Company. The design shows yellow and green stripes, and a pair of citrus fruits resembling a lemon and a lime. It is accompanied by Coca-Cola Light with Citra in Mexico and Japan, and Diet Coke with Citra in Labasa.

The drink itself entered the Coca-Cola company's portfolio when the brand was acquired during Coca-Cola's acquisition of the Parle groups soft drink portfolio, in India. Coca-Cola has re-introduced the drink into the Indian market since lemon-lime flavoured drinks are the most popular type in the market.[3]

Countries where Citra has been introduced

  • Mexico - 2005 on a trial basis[1]
  • New Zealand - 2005 for a limited time, discontinued in 2006
  • New Zealand - reintroduced in March 2007, discontinued in September 2007
  • Japan - officially launched on May 29, 2006, including 1.5 litre, 500 ml, and 300 ml varieties

See also

References

  1. 1 2 Lanza otra Coca-Cola en México on El Siglo del Torreón, 9 Mar 2005
  2. ↑ Coca-Cola flavours from around the world on Love Food
  3. ↑ "Coca-Cola to revive Citra after 19 years, aims mopping up volumes". The Economic Times. 13 February 2012. Retrieved 22 February 2012.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.