AllHipHop
Type of site
Music website
Available inEnglish
OwnerAHH Holdings LLC
Created byGreg Watkins
Chuck Creekmur
RevenueUS$4 million (as of 2007)
URLhttps://allhiphop.com
CommercialYes
RegistrationOptional
Launched1998
Current statusActive

AllHipHop is a hip hop news website founded by Greg Watkins and Chuck Creekmur in 1998.

History

The website was founded in 1998 by Greg Watkins and Chuck Creekmur.[1] In 1997, Watkins registered the allhiphop.com domain to promote the artists on Oblique Recordings, a small record label he operated. The website provided music downloads to promote the label's artists. After reaching 30,000 downloads a month, Watkins struck deals with eMusic and other retailers to sell downloads.

Creekmur, a freelance journalist, had launched a website, tantrum-online, in New York City. After merging the companies, they adapted Trantrum's exclamation point logo for AllHipHop.[2] By 2004, the business generated enough revenue for Watkins and Creekmur to work full-time on the website. In 2007, the revenue exceeded US$4 million.[3]

On August 12, 2017, AllHipHop announced a partnership with Maven, a company based in Seattle, to manage its entire digital media platform.[4]


Figures from May 2008 show it attracted over 37 million page views a month.[5]

Accolades

In 2006, AllHipHop won the Rising Stars Award from Black Enterprise magazine.

In 2007, PC Magazine listed it as one of the "Top 100 Undiscovered Web Sites".[6]

Essence magazine dubbed AllHipHop "the CNN of hip-hop" in 2008.[7]

References

  1. "About All Hip Hop". AllHipHop. Retrieved June 15, 2008.
  2. "Staying Power". Remix. March 1, 2008. Archived from the original on May 12, 2008. Retrieved June 15, 2008.
  3. Pattison, Kermit (February 2008). "Allhiphop.com's Founders Thought a Weeklong Event Would Raise the Company's Profile and Boost Growth". Inc. Archived from the original on June 21, 2008. Retrieved June 15, 2008.
  4. Watkins, Greg; Creekmur, Chuck (August 12, 2017). "AllHipHop.com: Same Content, Same Owners - New Tech Platform". Maven. Archived from the original on January 17, 2018.
  5. Fung, Amanda (May 13, 2008). "Radio One inks ad deal with AllHipHop.com". Crain's New York Business. Archived from the original on September 29, 2008. Retrieved June 15, 2008.
  6. Evans, Dan (August 27, 2007). "Top 100 Undiscovered Web Sites". PC Magazine. Archived from the original on March 3, 2016. Retrieved June 15, 2008.
  7. Pattison, Kermit (February 2008). "Allhiphop.com's Founders Thought a Weeklong Event Would Raise the Company's Profile and Boost Growt". Inc. Archived from the original on June 21, 2008. Retrieved June 15, 2008.


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