ChuChu TV
OriginChennai, India
Websitechuchutv.com
YouTube information
Channel
Years active2013–present
GenreEdutainment
Subscribers69.4 million[1]
Total views48.9 billion[1]
100,000 subscribers2014
1,000,000 subscribers2014
10,000,000 subscribers2017
50,000,000 subscribers2023
Last updated: 5th January 2024

ChuChu TV is a network of Indian YouTube channels that creates edutainment content for children between the ages of 1 to 6. The network is primarily a collection of animated 2D and 3D videos featuring traditional nursery rhymes, in English, Hindi, Tamil and other languages, as well as original children's songs in the same languages.

The network operates 12 other channels, including ChuChu TV Tamil, where a significant amount of content is based on Tamil nursery rhymes.

History

ChuChu TV's founder, CEO, and director—Vinoth Chandar—posted the channel's first video on YouTube, basing the main character ChuChu on his then-two-year-old daughter.[2] The video, based on "Chubby Cheeks", received over three hundred thousand views in two weeks.[3] After the video's success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian, and Suresh to join his team.[4]

Content style

The videos feature a relatively bright art style, with cute characters dancing, singing, playing and playing out what the lyrics describe, under intricate music with Bollywood[5] song structures, including multiple riffs used between verses. The originals, like other edutainment channels, often use, partly or wholly, the melodies of existing nursery rhymes, though there are exceptions. They usually make poem songs in very cartoonist way. Unlike other education channels, however, the songs often attempt to be "cool" musically, with synth strings, riffs, beats, and other elements.

Merchandising

In 2016, ChuChu TV announced a partnership with DreamTheatre for the purpose of licensing and merchandising.[6] Brokered by the latter company, in 2018, ChuChu TV linked a partnership with the Australian media company Moose Toys to make a line of figurines, dolls and plushes, planning to reveal them in the fall of 2019, with apparel, publishing and back-to-school ranges also planned for 2019.[7]

Reception

While the channel has gotten appraisal from parents and a large audience, especially in the United States,[8][9] there has also been backlash against the channel, with at least 30 percent dislikes on a average ChuChu TV video. Vinoth Chandar has referred specifically to the "Johny Johny Yes Papa" compilation comments as "very hateful" and claims trolls "just don't understand that [their] content is for toddlers".[10] Parents had also reacted to a video with the lyric, "Shoot the numbers with the gun" and thus the company changed the lyric; Asian parents did not react to the line, since there is less gun violence in Asia. [11]

References

  1. 1 2 "About ChuChu TV Nursery Rhymes & Kids Songs". YouTube.
  2. ↑ "Meet ChuChu TV, India's Only YouTube Channel With a Billion Views Video". Gadgets 360. 28 March 2017. Retrieved 14 December 2023.
  3. ↑ "YouTube Millionaires: "Cute Little Fans" Turn To ChuChu TV". Tubefilter. 23 April 2015. Retrieved 14 December 2023.
  4. ↑ https://www.business-standard.com/article/companies/how-chuchu-tv-is-reinventing-kids-entertainment-117081401937_1.html
  5. ↑ "The Chu Chu Mantra: Here's how one of YouTube's most successful channels made it big - ET BrandEquity". ETBrandEquity.com. Retrieved 14 December 2023.
  6. ↑ "ChuChu TV's new consumer products biz expects 8 to 10 percent as royalty". Indian Television. 13 October 2016. Retrieved 20 October 2018.
  7. ↑ "ChuChu TV taps Moose Toys as global toy partner". Kidscreen. 10 September 2018. Retrieved 1 September 2018.
  8. ↑ "Children's edutainment channel becomes world's fastest-growing channel". Mid-day. 2 July 2017. Retrieved 14 December 2023.
  9. ↑ "ChuChu TV: Like a diamond in the Sky". afaqs!. 6 September 2017. Retrieved 14 December 2023.
  10. ↑ "YouTube Millionaires: "Cute Little Fans" Turn To ChuChu TV". Tubefilter. 23 April 2015. Retrieved 14 December 2023.
  11. ↑ "How to Get One Billion Views on YouTube: Read the Comments and Spend Time with the Kids". Gadgets360. Retrieved 2 September 2018.
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