Bearded
EditorSuzi Ireland
CategoriesMusic magazine
FrequencyBi-Monthly
Circulation61,707
PublisherFleeing from Pigeons
First issue14 August 2007
CountryUnited Kingdom
LanguageEnglish
Websitebeardedmagazine.com

Bearded is a British bi-monthly music magazine that covers the independent music industry, reviewing artists who are either unsigned or signed to independent record labels.[1]

History

Bearded's original logo

Bearded was founded by Gareth Main, a former editor of the trade publication Golf Course News International, which aimed to provide nationwide coverage for independent artists.

The first issue of Bearded was released on 14 August 2007 with an illustration of actor and musician Matt Berry on the cover. The cover design was minimal, featuring only the original Bearded logo with no content or other information. This design continued through the first 18 months of the magazine, until Bearded relaunched on 29 January 2009, after which the logo was changed. The magazine retained its signature minimal aesthetic.

Beardaid

On 14 July 2008, Bearded announced the launch of Beardaid, a charitable side to the magazine that aimed to further help people working in the independent music industry. Beardaid then offered independent labels subsidized advertisements in Bearded to help them reach a wider audience previously unreachable due to cost.[2]

The Misty's Big Adventure themed cover of Bearded's second issue (FFP. B), designed by Zeroten

Critical reaction

Following the magazine's launch, online Journalism blogger Paul Bradshaw heralded its "web-savvy business model"[3] while Created in Birmingham's Pete Ashton commented on Bearded's "very impressive start."[4]

Distribution

Bearded is distributed in the UK through independent record shops, and newsagents including WHSmith and previously, Borders.[5]

References

  1. ↑ "About Us | Bearded Magazine: The Home of Independent Music". www.beardedmagazine.com. Retrieved 4 May 2022.
  2. ↑ » Beardaid launches Bearded Magazine: The home of independent music
  3. ↑ Independent music magazine shows a web-savvy business model « Online Journalism Blog
  4. ↑ Created in Birmingham » Bearded Launched
  5. ↑ Mark (19 January 2009). "12/11 days to go: The story of Bearded Magazine". Birmingham Music Network. Retrieved 29 October 2023.
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