Aztec
Product typeChocolate bar
OwnerCadbury
CountryUnited Kingdom
Introduced1967 (1967)
Discontinued1978 (1978)
TaglineA feast of a bar[1]

Aztec was a chocolate bar produced by Cadbury's from 1967.[2] It was made of nougat and caramel covered with milk chocolate and was sold in a deep purple wrapper.[3] The Aztec was created by Cadbury's to compete with the Mars Bar, but it was discontinued in 1978.[4]

The Aztec was briefly revived as Aztec 2000 in 2000, but was discontinued again soon after.[5][6]

The Moro is a similar Cadbury product, first sold in New Zealand in the 1960s, that was a much more successful competitor to the Mars Bar.[7]

References

  1. ↑ Hubert A. Greven. La Langue des slogans publicitaires en anglais contemporain (in French). Publication Univ Rouen Havre. p. 331. ISBN 9782877757515.
  2. ↑ "The History of Cadbury". Hermitage School. p. 15. Retrieved 8 February 2021.
  3. ↑ Jon O'Brien (7 July 2017). "World Chocolate Day: 15 bars we wish they would bring back". Metro. Retrieved 8 February 2021.
  4. ↑ Carmella de Lucia (28 October 2017). "As Cadbury launches retro chocolate selection boxes - we look at the classic bars that should make a comeback". CheshireLive. Retrieved 8 February 2021.
  5. ↑ Berry, Steve; Norman, Phil (2014). A History of Sweets in 50 Wrappers. London: The Friday Project. p. 7. ISBN 9780007575480.
  6. ↑ Dennis Adcock; Al Halborg; Caroline Ross (2001). Marketing: Principles and Practice. Pearson Education. p. 184. ISBN 9780273646778.
  7. ↑ John Bradley (2011). "14: The Overseas Businesses Go From Strength To Strength". Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand. John Wiley & Sons. ISBN 1119995051.


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