Zest-O Corporation
FormerlySEMEXCO Marketing Corporation
TypePrivate
IndustryBeverage
FoundedJanuary 16, 1980 (1980-01-16)
FounderAlfredo Yao
Headquarters
Caloocan, Metro Manila, Philippines
Area served
Worldwide
Key people
Alfredo Yao (Chairman and CEO)
ProductsNon-alcoholic beverages
Websitewww.zesto.com.ph

Zest-O Corporation is a Philippine beverage company based in Caloocan. It was founded in 1980 as SEMEXCO Marketing Corporation by the businessman Alfredo M. Yao.

History

While touring Europe in 1979, Alfredo Yao learned about the Doypack packaging format in one of the European trade exhibits he visited. He bought one machine and tried to market the Doypack packaging format to juice drink manufacturers in the Philippines. When no company took interest, he decided to market his own brand of fruit juice drink. He put up a company called SEMEXCO Marketing Corporation and launched Zest-O orange juice drink in 1980.[1][2]

Zest-O Cola, Zest-O Dalandan & Zest-O Calamansi carbonated soft drinks were introduced in 2000 while Zest-O Root Beer was introduced in 2005.

Expansions

To date, the company also exports mango purées to China, Australia, New Zealand, Korea, Singapore, the United States, and Europe. Looking back, it started with 20 employees in a small corner of a compound. Zest-O Corporation now has over 1,000 workers in various offices across the Philippines.

Early in 2010, the company ventured with PT Kalbe Farma Tbk of Indonesia into the manufacture of a new line of energy drinks, said to be the largest pharmaceutical industry category in Southeast Asia. The new venture recently introduced to the Philippines, Indonesian and New Zealand markets its new line of energy drink called “Extra Joss”.[3]

References

  1. ↑ Fabonan, Epi III (July 19, 2015). "Alfredo M. Yao: A life lived with zest". The Philippine Star. Archived from the original on July 30, 2015. Retrieved January 17, 2022.
  2. ↑ Salvosa, Isabel (October 4, 2018). "How a street vendor grew up to become the Philippines' Juice King". Retrieved October 5, 2022.
  3. ↑ "Zest-O plans more factories abroad to cut on export costs". BusinessWorld. Retrieved September 29, 2019.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.