Valley Yellow Pages is owned by AGI Publishing, Inc., and is an independent Yellow Pages directory publisher serving 45 markets in Northern and Central California. An independent Yellow Pages publisher is a company that publishes Yellow Pages directories as alternatives to the local phone companies. The independent directories include similar headings and advertisements, and are distributed by the USPS to local households in the market areas.

Valley Yellow Pages is headquartered in Fresno, CA with employees throughout Northern and Central California.

History

AGI Publishing, Inc. was founded by three former Pacific Bell executives in 1985. It was established on the principle of bringing direct competition to the Yellow Pages marketplace. For years, utility companies held a monopoly on the marketplace. Valley Yellow Pages was created to provide consumers with a better product and advertisers with substantial advertising savings.

In 1987, AGI Publishing began operations as Valley Yellow Pages and established corporate offices in Fresno, California. The first directory, serving the communities of Fresno and Clovis, was published in 1988.

Directories

Valley Yellow Pages currently publishes the following 45 directories:

Directory Charter Year Distribution
Auburn, Lincoln, Loomis, & Rocklin 2001 65,700
Bakersfield and Kern County Communities 1989 151,800
Butte County 2002 46,200
Calaveras, Tuolumne, & Western Alpine Counties 2004 27,400
Campbell, Los Gatos and Saratoga 1999 47,300
Contra Costa County Central 1997 123,600
Contra Costa County East 2001 72,700
Contra Costa County West 2002 53,300
Fairfield, Vacaville, Suisun City, & Dixon 1994 65,600
Fair Oaks, Folsom, Orangevale, & El Dorado Hills 2001 56,200
Fremont, Hayward, Castro Valley, Newark, and Union City 1995 120,500
Fresno-Clovis 1988 136,200
Glenn & Tehama Counties 2004 18,700
Grass Valley and Nevada City 2003 25,600
Kings and Tulare Counties 1999 101,800
Lake & Mendocino Counties 2003 32,600
Lassen and Plumas Counties 2004 11,600
Lodi & Galt 2001 28,600
Los Altos, Los Altos Hills, Mountain View, & Sunnyvale 1998 49,600
Madera, Kerman, & Firebaugh 1999 24,400
Marin County 2003 63,200
Merced & Mariposa Counties 1998 50,400
Monterey, Carmel, Salinas, & San Benito County 2003 76,700
Napa Valley 2000 27,500
Oakland, Alameda, Berkeley, Emeryville, & San Leandro 1998 150,300
Palo Alto, Redwood City, & Menlo Park 2003 53,600
Placerville, Cameron Park, Shingle Springs, & Pollock Pines 2002 41,600
Roseville & Citrus Heights 2001 76,200
Sacramento 1991 252,200
Sanger, Reedley, Selma, Dinuba, & Kingsburg 1999 34,300
San Jose & Santa Clara 1998 235,400
San Luis Obispo County 2004 65,700
San Mateo County Central 2001 65,400
San Mateo County North 2001 44,600
Santa Cruz County 2003 55,100
Santa Maria, Santa Ynez, & Lompoc 2004 42,100
Shasta, Siskiyou & Trinity, Counties 2003 60,900
Sonoma County 2003 112,600
Stanislaus County 1990 121,000
Stockton 1993 70,400
Tracy-Manteca 1998 48,400
Tri-Valley 1996 75,600
Vallejo, Benicia, American Canyon, and Mare Island 2001 39,600
Yolo County 2000 28,700
Yuba, Sutter, & Colusa Counties 2001 39,600

MyYP.com

MyYP.com is Valley Yellow Pages' Internet Yellow Pages directory. It was launched in 2007. The Internet format allows advertisers to provide enhanced features to their listings that are not possible in the print format.

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