TP-Link
TypePrivate
IndustryNetwork Communication, Consumer Electronics, Video Surveillance
Founded1996 (1996)
FounderJeffrey Chao (趙建軍)
Headquarters
Hong Kong
,
China
Area served
Worldwide
ProductsWi-Fi and Mesh devices, Wi-Fi Extenders, Mobile Wi-Fi, DSL/Cable Gateways, Switches, Wireless Access Points, Controllers, Security Cameras, Video Recorders, Smart home devices, Home Robots, Software Services.
Brands
Number of employees
13,000
Websitewww.tp-link.com

TP-Link is a Chinese[1] provider of equipment and solutions specializing in network communication, consumer electronics, and video surveillance.[2]

History

Original TP-Link logo from 1996 to 2016.

TP-Link was founded in 1996 by two brothers, Zhao Jianjun (赵建军 Zhào Jiànjūn) and Zhao Jiaxing (赵佳兴 Zhào Jiāxīng), to produce and market a network card they had developed. The company name was based on the concept of "twisted pair link" invented by Alexander Graham Bell, a kind of cabling that reduces electromagnetic interference, hence the "TP" in the company name.[1]

TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000-square-meter headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-Link USA was established in 2008.[3]

In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into smart home products.[4][5]

Product ranges

TP-Link products include high speed cable modems, wireless routers, mobile phones, ADSL, range extenders, routers, switches, IP cameras, power-line adapters, print servers, media converters, wireless adapters, power banks, USB hubs, smart home devices, smartphones, and home robots. TP-Link also manufactured the OnHub router for Google.[4] TP-Link manufactures smart home devices under their Kasa Smart and Tapo product lines.[6][7]

TP-Link AXE7800 Tri-Band Wi-Fi 6E router
TP-Link Archer GE800 Wi-Fi 7 Gaming Router
Industry's First Motor Router
Omada Business Wi-Fi Solution
A TP-Link Archer A6 router's front side.
A TP-Link Archer A6 router's back side.

TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers ("DMRs"), value-added resellers ("VARs") and broadband service providers.

Brands

Deco

Deco is a family of mesh-network products. The first of this category was the TP-Link M5, followed up by the M9 Plus which had backhaul compatibility improving on the usable bandwidth in certain cases compared to the M5. At the same time, TP-Link also introduced the Deco P7 which was a power-line connected mesh-network system meaning nodes communicate through the electrical wiring of the domicile compared to the wireless transmissions of the other Deco products. The Deco P7 has since been replaced with the newer Deco P9 which has a different aesthetic but the same wireless performance. Recent products in the series include the Deco M4 and S4 which have the same wireless bandwidth, with only slight differences in design. Further products have been introduced, including the Deco X20 as a new base model, and the Deco X60 as a mid-tier model with higher bandwidth but the same overall design. The Deco X90 is the most powerful of the current Deco family, with more than double the bandwidth compared to the X60 model, and a larger design compared to the other models.

Tapo

On September 30, 2019, TP-Link launched Tapo with one of its initial offerings being the mini smart Wi-Fi Plug—Tapo P100. The smart plug works over a 2.4 GHz wireless connection and integrates with Amazon Alexa and the Google Assistant.[8] Other offerings from Tapo include a line of home security Wi-Fi cameras [9] and a line of smart lighting appliances.[10]

In late 2022, Tapo releases its Tapo C225[11] security wi-fi camera which has 2K QHD (2560 × 1440 px) image sensor and frame rate. This is an improvement from its earlier Tapo C210 (3MP) and Tapo C200 (1080p Full HD) models because these three models all have the same view range with night vision. The Tapo C225 AI functionality is due to additional input trigger for activity notifications.

HomeShield

TP-Link's network protection software, packaged with Norton, offers security and parental control services integrated into its Wi-Fi hardware. The service is available in two tiers: a basic version with features like IoT Device Identification and Network Security Scan and a Pro version with advanced options like Malicious Content Filtering and DDoS Protection. Integrated into TP-Link's latest Wi-Fi hardware, HomeShield also introduced a new customizable Quality of Service (QoS) for application-based bandwidth prioritization.[12]

In 2022, TP-Link announced the launch of the KidShield app, which would integrate geo-fencing and real-time location services to aid families in monitoring their children’s devices and movement.[13]

Neffos

In 2016 the company launched a smartphone brand, Neffos.[14][15]

Manufacturing

TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to original design manufacturers (ODMs). The company says this control over components and the supply chain is a key competitive differentiator.[16]

Participations in Organizations and Initiatives

TP-Link participates in industry organizations such as the Wi-Fi Alliance, the CSA, and the Bluetooth SIG.

References

  1. 1 2 "Network-gear firm TP-Link thinks big in US market". 5 April 2013. Retrieved 31 December 2023.
  2. ↑ "About Us / Imprint".
  3. ↑ Richard Xu (15 September 2013). "Richard Xu, Vice President - TP-Link". Businessinterviews.com. Retrieved 7 March 2014.
  4. 1 2 "TP-Link Transforms From Purveyor of Fine Tools to Smart Life Enabler". CNET. Retrieved 28 September 2016.
  5. ↑ "Introducing The New TP-Link®-TP-Link Unveils Completely New Look and Brand Identity". TP-Link. Retrieved 28 September 2016.
  6. ↑ "Smart Home | TP-Link". www.tp-link.com. Retrieved 16 September 2017.
  7. ↑ "Welcome to Tapo". www.tapo.com. Retrieved 29 November 2019.
  8. ↑ "Tapo Smartens Up Home Appliances". Tapo. 30 September 2019. Retrieved 29 November 2019.
  9. ↑ "Tapo C200 Pan/Tilt Home Security Wi-Fi Camera Announcement". Tapo. 30 September 2019. Retrieved 29 November 2019.
  10. ↑ "Tapo Smart Wi-Fi Light Bulb L510". Tapo. 25 November 2019. Retrieved 29 November 2019.
  11. ↑ "Tapo C225".
  12. ↑ "TP-Link HomeShield Introduction".
  13. ↑ "TP-Link KidShield Guide".
  14. ↑ "NEFFOS PHONES". Gadgets 360.
  15. ↑ "Welcome to Neffos". www.neffos.com.
  16. ↑ "TP-LINK Targets Aggressive U.S. Expansion, VARs Included". CRN. Archived from the original on 5 January 2012. Retrieved 7 March 2014.
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