Funnel
TypePrivate
Industry
Founded2014 (2014) in Stockholm, Sweden
Founders
  • Fredrik Skantze
  • Per Made
Headquarters
Stockholm
,
Sweden
Revenue16,767,432 euro (2021) Edit this on Wikidata
Number of employees
228 (2021) Edit this on Wikidata
Websitehttps://funnel.io/

Funnel is a software company headquartered in Stockholm, Sweden.[1] It was founded in 2014 and as of 2023 has offices in Dublin, London and Boston, MA.

History

Funnel was founded in 2014 by Per Made and Fredrik Skantze, who developed an advertising tool called Qwaya for Facebook.[2] The company opened a second location in Boston, Massachusetts in 2016.[3]

In 2017, Funnel raised €8.3 million ($10 million) in a funding round led by Balderton Capital.[4] As part of that fundraising, Suranga Chandratillake also joined the board.[4]

In January 2020, the company raised €42.6 million ($47 million) in Series B funding.[5][6][7] One year later, the company announced it closed a new pre-IPO funding round worth €57.1 million ($66 million).[8][9]

In June 2020, Funnel won TechCrunch’s The Europas Award 2020.[10] Financial Times included it to the Fastest Growing Companies list 2021[11] and 2022.[12] In 2023, it was listed as one of 100 'Next Unicorns' by VivaTech and GP Bullhound.[13]

Partnerships

Funnel collaborates with Media and marketing agencies like IndieAd and Havas[14][15] and also with several technology companies, enabling data to flow to and from their software, one of which is Google Cloud.[16]

References

  1. ↑ "Funnel Operations AB". www.bloomberg.com. Retrieved 2022-10-05.
  2. ↑ "Funnel closes $47M Series B to prepare marketing data for better reporting and analysis". Zobito.com. Retrieved 22 September 2022.
  3. ↑ "Stockholm-based martech startup Funnel raises €7 million". EU-startups.com. Retrieved 22 September 2022.
  4. 1 2 O'Hear, Steve (2017-09-19). "Funnel raises $10M led by Balderton Capital to help companies analyse online marketing spend". TechCrunch. Retrieved 2022-09-27.
  5. ↑ Tucker, Charlotte (2020-01-17). "Stockholm-based Funnel closes over €42.6 million to make marketing data business-ready". EU-Startups. Retrieved 2022-09-22.
  6. ↑ "Swedish marketing platform Funnel raises $47 million Series B to expand into US". Tech.eu. 2020-01-17. Retrieved 2022-09-23.
  7. ↑ Caesar, Julia (2020-01-17). "Svenska ad-techbolaget i jätterunda – värderas till en miljard". Dagens industri (in Swedish). Retrieved 2022-11-05.
  8. ↑ "Swedish marketing data platform Funnel raises €57.1M pre-IPO financing ahead of its Nasdaq Stockholm debut | Silicon Canals". 2021-10-13. Retrieved 2022-09-23.
  9. ↑ Lunden, Ingrid (2021-10-13). "Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in 'pre-IPO' round". TechCrunch. Retrieved 2022-09-22.
  10. ↑ Butcher, Mike (2020-06-26). "Here are the winners of The Europas Awards 2020 – Even a pandemic can't stop these startups". TechCrunch. Retrieved 2022-09-27.
  11. ↑ Kelly, Maxine (2021-03-02). "FT 1000: the fifth annual list of Europe's fastest-growing companies". www.ft.com. Retrieved 2022-09-27.
  12. ↑ "FT 1000: the sixth annual list of Europe's fastest-growing companies". 2022-03-01. Retrieved 2022-09-27.
  13. ↑ Albrecht, Olivia (2023). "2023 Top 100 Next Unicorns: Shaping the Next Gen of Tech".
  14. ↑ "IndieAd x Funnel Partnership Announcement".
  15. ↑ "Havas Media Group Partners With Funnel to Remove Data Bottlenecks & Automate Client Reporting Worldwide". Havas Media. 2020-08-14. Retrieved 2022-09-22.
  16. ↑ "Funnel, The better way to work with marketing data from over 500 connectors".
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