Beat
TypePrivate
IndustryRidesharing company, Apps, etaxi, Ride-hailing
Founded2011 (2011)
FoundersNikos Drandakis [1]
Headquarters
Area served
South America, Greece, Mexico
OwnerFree Now
ParentMercedes-Benz Group and BMW Group
Websitethebeat.co/en/

Beat operates a taxi and ride-hailing mobile app for smartphones and other mobile devices. Beat's headquarters are located in Athens, Greece.[2] About 90 percent of the company’s ride-booking activity is in Latin America, where more than 250,000 drivers work with the app.[3][4][5]

Beat is currently available in Greece, Chile, Peru, Colombia, Mexico and Argentina.[6][7][8][9][10]

Background

Formerly known as Taxibeat, the company was founded in 2011 by Nikos Drandakis in collaboration with associates Nikos Damilakis, Kostis Sakkas and Michael Sfictos.[11][12] The ride-hailing service was acquired by MyTaxi in February 2017, and was soon renamed to Beat. MyTaxi is a subsidiary of the automotive manufacturer Daimler AG.[13]

Today the company is part of the FREE NOW group, the ride-hailing joint venture of BMW and Daimler.[14]

References

  1. "Pioneering Greeks – Taxibeat founders N. Drandakis, N. Damilakis, K. Sakkas, M. Sfiktos". news.gtp.gr. Retrieved 28 September 2018.
  2. Koutantou, Angeliki. "Greek plan to regulate taxi apps draws customers' ire". Reuters. Retrieved 28 September 2018.
  3. "Latin America is the next stage in the race for dominance in the ride-hailing market". TechCrunch. Retrieved 28 September 2018.
  4. "Beat Taxi Service Joins Forces with Athens Hotels". GTP Headlines. Retrieved 28 September 2018.
  5. Walmsley, Julie. "Can Uber's Global Business Be Beaten One City At A Time? Here's Daimler's Bet". Forbes. Retrieved 2019-02-08.
  6. "Uber's next battleground: Latin America". VentureBeat. 30 March 2018. Retrieved 28 September 2018.
  7. "Beat: Lima será nuestro 'hub' regional" (in Spanish). El Comercio. 18 May 2018. Retrieved 28 September 2018.
  8. "Bloomberg - Uber Now Has Another Rival in the World's Most Congested City". www.bloomberg.com. 15 November 2018. Retrieved 2019-02-08.
  9. "ENTER.CO". ENTER.CO. Retrieved 2019-05-27.
  10. "Beat expands into Argentina to take on Uber and Lyft".
  11. "Ν. Δρανδάκης, Ν. Δαμηλάκης, Κ. Σακκάς, Μ. Σφικτός". LoveGreece.com (in Greek). 15 June 2014. Retrieved 28 September 2018.
  12. Kyvrikosaios, Deborah. "Taxi drivers protest against Uber 'invasion' in Greece". Reuters. Retrieved 28 September 2018.
  13. "Daimler's MyTaxi acquires Greek rival Taxibeat to take on Uber in Europe". VentureBeat. 16 February 2017. Retrieved 28 September 2018.
  14. "Daimler and BMW invest $1.1 billion in urban mobility services". TechCrunch. Retrieved 2019-05-27.
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